Big data: are we making a big mistake?

Worth revisiting again and again (thank you Thiago): 'As for the idea that “with enough data, the numbers speak for themselves” – that seems hopelessly naive in data sets where spurious patterns vastly outnumber genuine discoveries. “Big data” has arrived, but big insights have not. The challenge now is to solve new problems and gain new answers – without making the same old statistical mistakes on a grander scale than ever'. Full article at Financial Times.

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